The Setting
Michael owns a medical device company. He's spent ten years building the business, and growth was steady until he hired Jennifer, a 40-year-old sales representative. Jennifer's passion and expertise tripled sales, and she now trains other salespeople within the company. Michael has given Jennifer annual raises and she participates in the company's retirement plan, but Michael feels he owes the success of the company to her work ethic. He fears another company may try to lure her away and has no idea how to provide a new or alternative value to her compensation package.
The Solution
Michael's broker suggests a SmartLock™ Bonus Plan as a way to use a single, tax-deductible transfer to reward Jennifer. The bonus plan provides a retirement supplement with guarantees and a permanent death benefit to Jennifer and her family. Michael loves the idea and approves the plan. Jennifer applies for the policy, and Michael pays the bonus as premium. As Jennifer and her team continue to outperform their sales goals, Michael continues to accumulate these plans for her.
The Outcome
Through this arrangement, Jennifer feels loyal to Michael and stays with the company until she retires.